Anamchara Handfasting Cords: now every sale shows up
We fixed sales tracking for a small Irish shop. Google Analytics showed 59 sales in four weeks as €0.00. Now every order shows up with its real amount.
- Client
- Anamchara Handfasting Cords
- Industry
- Handmade wedding accessories, ecommerce
- Location
- Ireland
- Period
- October 2026
The problem
The shop could not see its own sales. Google Analytics got each sale without a currency, so it counted them as zero. It also could not see shoppers looking at products or starting checkout. And most of the Google Ads campaigns were chasing the wrong goal.
What we set up
- Checked the shop, Google Analytics, Google Ads and Facebook tracking before changing anything
- Made every order send its amount, its currency and its order number
- Added tracking for product views, baskets and checkout
- Made sure nothing is sent to Google until a visitor says yes to cookies
- Gave the owner simple steps to point all 5 ad campaigns at real sales
The result
Now every order shows up in Google Analytics with the right amount and order number. All 5 Google Ads campaigns now aim for sales. We tested it with a real order, and the owner saw her revenue show up the same day.
Let's talk about your business.
A new website, more customers, an AI assistant or fewer chores: tell us what you need and we will come back with a plan and a fixed price. Free, with no strings.